Nike's New Running Technologies & "Nature Amplified" Design Ethos 17 July 2013
Truth be told, I've always been a bit of a Nike fanboy. From their shoes to their apparel, they rock it hard. And don't get me started on their marketing genius.
Yesterday, at their global headquarters in Beaverton, Nike revealed new innovations to enhance a runner's or athlete's ability. Two new running shoes were introduced — the Nike Free Flyknit and Nike Free Hyperfeel — along with two new apparel technologies, Aeroloft and Dri-FIT Knit.
With this, Nike's VP of global design, John Hoke, told us more about the latest "Nature Amplified" design ethos. Prepare for a few goosies...
“Nature Amplified means designing for bodies in motion and creating incredible new products that work intuitively with the human body.” - Trevor Edwards, NIKE Brand President.
I mean, you'd don this stuff and just feel like you could take on Maria Sharapova. Ok, maybe just lunch with her...
Good job, Nike! You just DID IT good. See what happened there?