Kirst Bisset

Save 50% on Lucky Brand denim AND help a charity
16 April 2014


Truth be told, shopping for jeans is a bitch. I don't know about you, but I have to prep myself for that adventure. I do my stretches, don't eat for eight days prior, and sip down a bit of Patron before heading out to find denim that makes my butt resemble Jessica Alba's.

Until Lucky Brand came along. I'll admit that I was initially sceptical about their philosophy that they have 'A fit for every body', but I was proven very wrong very quickly. They have a large range to choose from and slipping them on makes every previous negativity around denim shopping disappear. And they don't stop there... Their selection of tops, jackets, shoes, scarves, and hats will have your fashion heart pumping this Winter.

And now they're giving back while keeping you stylish! Lucky Brand have partnered with SOS Children's Villages for the #LuckyDenimSOS Denim Donation Drive.

Bring in any pair of old denim that you own (any brand, any size), throw them in the donation box, and receive 50% OFF a pair of Lucky denims. Yup, half price denim for charity. 

This is happening from today until the 11th of May at their gorgeous flagship stores in Eastgate and Centurion and they're trying to donate 3,000 pairs so GO GO GO!

Get Lucky with these denim geniuses on Facebook and Twitter and join the conversation using the hashtag #LuckyDenimSOS

Have fun!

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