Kirst Bisset

Stylemology's Shoppable Video
02 May 2013

Truth be told, my online shopping addiction has reached new heights of late. The convenience is legendary and, every time an order arrives, it feels like Christmas.


A few months ago, I stumbled upon a site called Stylemology and had to quickly wipe some drool off of my keyboard. Not only are the clothes, shoes, and accessories all kinds of sexy, the site pulls the focus away from just shopping and draws you into an enchanting content portal - something that has been severely lacking in South Africa's online retail industry. Finally, someone has integrated fashion and technology in the right way!

Apologies Aside

Enter the shoppable video! "Say what now?' I hear you ask. Well, have you ever watched a video online and wondered where that blazer came from or how to get your paws on those shoes? Stylemology have solved that problem with an interactive video on their site that allows you to shop for the items in the video while you watch it. I know... I started a slow clap, too. The video for women's wear can be viewed right here and the guys over here.

Night Crimes

This is definitely a brand to keep your eye on. I have no doubt they will continue to evolve and truly influence the online shopping experience in SA.

Keep up with more from Stylemology on Facebook and Twitter.

Please excuse me, I have a credit card to abuse.

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