Kirst Bisset

The Bebe South Africa Launch
02 September 2013

Truth be told, I don't think I've ever walked past a Bebe (pronounced bee-bee) store without popping in for a bit of a browse. A further confession is that I don't think that I've walked out of a Bebe store empty-handed, much to my credit card's dismay!

So, when I found out that Bebe were launching their new store in Sandton City, I knew I had to check it out.

The Entrance

The new season's catalogue is named 'California Sentiment', and this theme flows through the many colours, shades, and patterms present in the latest collection. I was drooling about 98% of the time.

California Sentiment

(The cocktails were awesome!)

Yum yum!

The launch was jam-packed with South Africa's sexiest crowd, and I spent an inordinate amount of time dry-humping some of my favourite people. Guests included Vuzu TV presenter, Dineo Moeketsi, 4Elements owner and Bebe brand ambassador, Lorinda Voges, celebrity make-up artist, Gina Myers, model and agency owner (and my former agent), Shashi Naidoo, 5FM hotties, Poppy and Fix, singers Chiano Sky and LeAnne Dlamini and the multi-talented Zuraida Jardine.

Just meDineo Moeketsi

4Elements Owner, Lorinda VogesMe and the best make-up artist known to mankind, Gina Myers

Shashi NaidooDJ Fix

Poppy, Chiano Sky and Bebe South Africa brand manager, Jadeline Wu

LeAnne DlaminiZuraida Jardien

It was a stellar evening and I am loving Bebe's latest campaign, #Be9To5: “We are our most vibrant, our most exciting, our most free selves in the hours between 9pm and 5am." Can I get one up top from all my insomniacs out there?

A huge thanks to Bebe South Africa and the 4Elements team!

Check out the new store in Sandton City and keep up with Bebe on Twitter and Facebook.


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