The Bebe South Africa Launch
02 September 2013
Truth be told, I don't think I've ever walked past a Bebe (pronounced bee-bee) store without popping in for a bit of a browse. A further confession is that I don't think that I've walked out of a Bebe store empty-handed, much to my credit card's dismay!
So, when I found out that Bebe were launching their new store in Sandton City, I knew I had to check it out.
The new season's catalogue is named 'California Sentiment', and this theme flows through the many colours, shades, and patterms present in the latest collection. I was drooling about 98% of the time.
(The cocktails were awesome!)
The launch was jam-packed with South Africa's sexiest crowd, and I spent an inordinate amount of time dry-humping some of my favourite people. Guests included Vuzu TV presenter, Dineo Moeketsi, 4Elements owner and Bebe brand ambassador, Lorinda Voges, celebrity make-up artist, Gina Myers, model and agency owner (and my former agent), Shashi Naidoo, 5FM hotties, Poppy and Fix, singers Chiano Sky and LeAnne Dlamini and the multi-talented Zuraida Jardine.
It was a stellar evening and I am loving Bebe's latest campaign, #Be9To5: “We are our most vibrant, our most exciting, our most free selves in the hours between 9pm and 5am." Can I get one up top from all my insomniacs out there?
A huge thanks to Bebe South Africa and the 4Elements team!
Check out the new store in Sandton City and keep up with Bebe on Twitter and Facebook.
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